Nike: the iconic brand with the Swoosh

Among the most famous brands in the world, Nike (pronounced ""nai-ki"") was founded in 1971 by Bill Bowerman and Phil Knight, both athletics enthusiasts. Disappointed by the market’s offerings, they decided to create their own running brand. Beyond a short, easy-to-remember name, it was also the famous “Swoosh” that brought Nike instant success: the inverted comma-shaped logo quickly became an icon. The “Just Do It” slogan came later, in 1988.

By 1981, Nike had become the leader in sports footwear in the United States, and in 1982, the now-legendary Air Force One basketball shoe was launched. As the sport grew in popularity, Nike turned to Michael Jordan to help popularize the famous Nike Air Jordan.

Since the 2000s, Nike has continued its rise, releasing sneaker models that have become true cultural markers. The Nike Air Max, for example, is an integral part of streetwear culture.

All year round, Courir offers a wide selection of Nike shoes, clothing and accessories for men. From the latest releases, including the must-have Air Force 1, to models focusing on eco-friendly design, you can choose between deliberately sportswear or more fashion-forward sneakers. For men, women, or children, Courir updates its selection with each new release or reissue. Waffle One, Blazer, P-6000, Air Max, Victori One — treat yourself and enjoy perfect discounts to indulge more often.