Men’s ASICS sneakers: trendy and sportswear shoes in one

ASICS, an acronym for “anima sana in corpore sano”, is a sports footwear brand originally created by a Japanese entrepreneur, Mr. Kihachiro Onitsuka. As early as 1977, the first ASICS sneakers appeared on the American market, quickly gaining popularity thanks to their sports performance and technical qualities.

In 1990, ASICS opened its Research Institute of Sports Science in Kobe, where athletes and coaches work together to develop technological innovations, both in men’s and women’s sneakers and sportswear.

ASICS is also synonymous with technology and real sports performance: the “GEL” sneakers contain betagel, a silicone-based gel that absorbs the shock wave generated when the foot strikes the ground while running. Other models are particularly innovative, such as the men’s “ComforDry Sockliner”, which is more resistant to abrasion and improves air circulation inside the shoe.

Popular worldwide, ASICS often appears in films, including famous titles such as “Kill Bill”, “Brice de Nice” and “Battle Royale”. Among the must-have models available at Courir are the ASICS Gel Quantum, Gel 1130, Gel Nimbus and Gel Kayano, among others. Feel free to filter by discounts or choose ASICS sneakers with the “Green Spirit” label for eco-friendly footwear.

And did you know? At Courir, you’ll find exclusive men’s ASICS sneakers you won’t see anywhere else. Don’t wait—treat yourself more often with our loyalty program.

To explore more of the brand’s world, browse all ASICS products available at Courir. You can also discover our complete selection of men’s ASICS shoes, ideal for combining style and performance every day. For a full look, get inspired by our men’s ASICS apparel and men’s ASICS accessories, designed to combine comfort, technical performance and urban aesthetics.